When your child asks why you're running errands after school, do you reply "gotta be done”?
Do you play the balloon game keepy uppy with your kids? If that balloon falls and pops do you yell “aww biscuits”?
Then, “For real life,” you have been influenced by the Bluey brand.
It’s easy to do - to quote your 6-year-old self “why not, everybody’s doing it.” And if you don’t think so look around.Bluey is EVERYWHERE!
Your kids are watching it, their friends are watching it, the parents from your kids’ soccer game are watching it, and even your Aunt and Uncle are watching it. (Uncle’s may deny it, but we know you find some of it funny!)
The brand has definitely saturated the market with the normal toys, t-shirts, and coloring books. Their licensing has wisely expanded to include diapers, toothpaste, adult button-down shirts, and leather bags - to name a few. But this brand success is only in part thanks to the marketing. What really makes Bluey memorable is the storytelling and attention to detail.
Bluey has captured the hearts of so many worldwide because we see our kids and ourselves in the characters. The emotions, teachable moments, and the Heeler SUV are messy and unpredictable- just like our lives. The animation details and script are so well thought out, that viewers have committed lines to memory and often repeat them. Talk about word-of-mouth advertising! The story told every week is: that real families do the best they can without perfection, using creativity and imagination. I can’t think of a better message for families. Kudos to the Bluey brand for truly embracing authentic storytelling to benefit the greater good!
If your target demographic is family-oriented, take some lessons from Bluey’s brand. Give your audience authentic stories about your product or service. Stories in a casual and comfortably engaging manner - without any industry jargon. Stories that show how you uniquely understand your audience and fit in their life. The results will have you saying “I AM taking advice from a cartoon dog!”
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