Imagine you had a friend that always dressed in bright magenta and pumpkin orange. Whenever you spoke, your friend was bubbly and abbreviated many words in a casual manner.
Your friend's bold yet casual nature makes you feel energized and welcomed. You're loyal to the comfort you find with your friend and look forward to the fun you'll have together.
That's the success that Dunkin’ has had with marketing to consumers, turning them into fans of the brand.
For sure, it's the delicious products that keep customers as fans; but the branding keeps Dunkin’ top-of-mind. When you see someone walk in with the pink and orange box, you’re immediately hungry for a sweet treat.
When Dunkin’ updated their branding in 2018, the focused turned to coffee. The visual emphasis stayed with the bubbly font and colors, every Dunkin’ fan has grown to love.
In marketing, they keep their focus on convenience and comfort by incorporating a shorthand style of writing that is based on the logo’s apostrophe. With the shorthand content and the iconic bubbly font, a Dunkin’ advert is clearly recognizable even without a logo.
With excellent all around brand decisions and delicious product standards, Dunkin’ will be growin’ for generations to come.
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